When planning a vacation, clients are doing most of their research and planning online. When your clients are looking for anything travel related, there is nothing more important than a well established online presence. From vacation rentals, charter companies, and vacation service companies – having a fully developed and informative website, and a cohesive online brand is the difference between your potential clients choosing you or a competitor. Attracting customers and retaining them starts with a well designed and mobile friendly website. In today’s day and age, the majority of your web traffic comes from mobile devices because your customers do not always have access to a computer. A website that is mobile friendly will result in more business for you long term, especially if it is properly linked to your business profiles, like Yelp. Also, having a mobile friendly website shows that you are on top of your business! At Counterflow Marketing, we work directly with you, and use our knowledge of the travel service industry, to create an easy user experience that is catered to your business. We can either design a new website from scratch or work on improving what you already have. Let us boost your business and create and experience for your customer to enjoy!


If a potential client is looking to book a vacation rental or schedule vacation activity, they have most likely made their decision after conducting a web search. Where your travel company lands organically on that search is incredibly important. It truly is the difference between an average business and a successful business. Search engine optimization, or SEO, is the concept of optimizing your website to to rank high on a search engine. At Counterflow, our main goal is to get your website on the first page of Google. The higher your website ranks organically on a Google search, the more likely it is to attract new customers. If your potential client is searching for vacation rentals or activities in your area, it should be your main goal to have your business at the top of the page. Being a digital marketing company in San Diego gives us the opportunity to work some of the most established vacation rental and travel activity companies in Southern California and beyond.


Now that you have attracted your customers, it is important to manage them in an organized way. At Counterflow Marketing, we have developed both CRM and booking softwares to help streamline your business practices. We can incorporate our booking system into your website to not only improve the user experience, but to help make your day-to-day tasks easier as well. It is one less thing you will have to worry about. Our CRM system helps you organize your client information, set reminders about important dates, and so much more! This CRM system is the best way to consolidate your daily business tasks. 


In the age of social media, keeping your vacation rental or travel company current and appealing to online users is essential. It can also be a daunting task, but no worries, that is where Counterflow Marketing comes in. The idea is to make your business appear trustworthy to clients. A consumer’s final decision is usually made based on the overall customer experience – this includes their first impression of your company to the booking process. Tackle the travel industry from every angle by using social media advertising. Building your following is one thing, but taking that following and turning it into leads is another. Clients are more inclined to give their business to a company that is active online. Using the right ad strategy can significantly increase your foot traffic to your website and increase sales. Maintaining an active and cohesive look on social media is incredibly important. We specialize specifically on these platforms:

  • Facebook
  • Instagram
  • Google Ad Words
  • Amazon
  • LinkedIn
  • Twitter
  • Pinterest
  • Snapchat
Sam P.
Auto Shop Manager

Geoff and his team at Counterflow Marketing are so easy to work with! Their SEO setup has increased business dramatically. I’ve gotten more leads than ever before. I even had to hire a new sales guy to manage all the new customers. I highly recommend Counterflow to grow your business!

Lara H.
Business Owner

Counterflow Marketing gave my website a facelift so now it’s so easy to navigate and all my services are on the front page of my site! I’ve been booking more clients than ever through my site and it’s all thanks to Counterflow Marketing.

Jason F.
Business Owner

Counterflow Marketing does it right. When I started advertising with Counterflow my sales went up 300%! These guys know how to target the right people and get them to your business. If you want more customers, Counterflow can get them through your door.

Jake R.
Event Coordinator

When it comes to throwing events, Counterflow Marketing will make it happen! They successfully coordinated every aspect of our company’s party from booking the talent to ordering catering and making sure everything ran smoothly. If you want to throw a badass party, hit up Counterflow Marketing.