CANNABIS BRAND WEBSITE CREATION & DEVELOPMENT
Online marketing for a cannabis brand can be a tricky task. The base of cannabis marketing, as with any industry, is a solid and well designed website. Having a solid website allows you to establish and online presence, create a cohesive online brand, and showcase your content. When customers are shopping online and stumble across your specific cannabis brand, it is crucial that you have an informative and mobile friendly website. Most customers are doing their research and shopping online on their smartphones. Attracting customers and retaining them starts with a well designed and mobile friendly website. In today’s day and age, the majority of your web traffic comes from mobile devices because your customers do not always have access to a computer. A website that is mobile friendly will result in more business for you long term, especially if it is properly linked to your business profiles, like Yelp. Having a fully developed and informative website, and a cohesive online brand is the difference between your potential customers choosing you or a competitor. At Counterflow Marketing, we work directly with you to create an easy user experience that is catered to your brand. We can either design a new website from scratch or work on improving what you already have. Let us boost your business and create and experience for your customer to enjoy!
SEO FOR CANNABIS BRANDS
If a potential customer is shopping online at a cannabis dispensary, they have most likely made their decision after conducting a web search about specific brands. Where your cannabis brand lands organically on that search is incredibly important. It truly is the difference between an average business and a successful business. Search engine optimization, or SEO, is the concept of optimizing your website to to rank high on a search engine. At Counterflow, our main goal is to get your website on the first page of Google. The higher your website ranks organically on a Google search, the more likely it is to attract new customers. SEO is probably one of the most effective marijuana marketing strategies for cannabis businesses. SEO is a long term game and we create a comprehensive keyword strategy to get results. We optimize your content on your website for search engines so that they can determine the relevance and authority of your site. SEO requires no advertising so that provides freedom with the type of content you show.
SOCIAL MEDIA MARKETING FOR CANNABIS BRANDS
Social media marketing for cannabis brands can also be tricky, along with every other aspect of this industry. We have found that some CBD brands are actually able to use Google to market their cannabis brand. Google tends to allow ads for CBD oils, but it can be hit or miss with allowing for paid advertising on Facebook, Google, and Youtube. Instagram and Facebook offer a great shopping experience for its users, and your potential customers, with its shopping tabs. Cannabis business pages cannot advertise on Facebook but you can be found in Facebook search results. A great way to organically drive sales on Facebook is to post exclusive deals to boost engagement. Instagram is a highly visual marketing tool, so it is essential to create organic engagement on Instagram. Counterflow Marketing can help with your social media advertising and organic strategy. We specialize specifically on these platforms:
- Google Ad Words
Geoff and his team at Counterflow Marketing are so easy to work with! Their SEO setup has increased business dramatically. I’ve gotten more leads than ever before. I even had to hire a new sales guy to manage all the new customers. I highly recommend Counterflow to grow your business!
Counterflow Marketing gave my website a facelift so now it’s so easy to navigate and all my services are on the front page of my site! I’ve been booking more clients than ever through my site and it’s all thanks to Counterflow Marketing.
Counterflow Marketing does it right. When I started advertising with Counterflow my sales went up 300%! These guys know how to target the right people and get them to your business. If you want more customers, Counterflow can get them through your door.
When it comes to throwing events, Counterflow Marketing will make it happen! They successfully coordinated every aspect of our company’s party from booking the talent to ordering catering and making sure everything ran smoothly. If you want to throw a badass party, hit up Counterflow Marketing.