Counterflow Marketing | Google Ads Agency | San Diego CA
WHY HIRE A GOOGLE ADS AGENCY
Counterflow Marketing is a Google ads agency that helps businesses grow and increases revenue growth. Formerly known as Google AdWords, Google Ads is an advertising program that uses a bidding process to rank companies at the top of any given search results page. These advertisements appear above any “organic” results and contain the language “Ad” in the search snippet. When used properly, google ads can drastically help search visibility and increase traffic to a website or specific page.
Counterflow Marketing has been running ad words since 2014 to assist businesses that want to increase clicks to their website. With Google Ads any website can be found immediately and at the top of any given page. This helps websites and companies appear before competitors that outrank their own sites on an organic level, gain traction and form a competitive edge against local and national competitors.
Why Are Google Ads Important?
Google ads are a pay-per-click (PPC) service where an advertiser pays a search engine to advertise products and services. Every time a potential customer clicks on a PPC, the advertiser pays the advertising platform a fee. One of the most popular platforms to advertise on is Google. The traffic on the Google search engine far outranks other search engines in North America with 89% of the North American market share (Aug 2018- Aug 2019*). For customers that have a new website, service or just want to appear at the top of respective search for certain keywords, PPC services can greatly assist in this process. Dependent on the uniqueness of a focus keyword, the PPC can vary greatly from service to service and industry to industry.
When launching a new website, search engines generally take anywhere between three weeks and three months to crawl and index a new website. During this period of time, new websites can be difficult to find through organic search results. In this initial phase of a website, a Google ads agency can increase search visibility by bidding on frequently searched keywords. Google uses an advanced algorithm that matches advertisements with pertinent pages and ad words. By crawling millions of web pages, Google can match the correct ad to the correct potential customer in a matter of seconds. If you want to hit the ground running with a new website, Google ads are the ideal choice for added visibility to increase clicks and grow brand recognition.
As mentioned in the above paragraphs, there are several pros of Google Ad words. The added visibility at the top of a page can drive traffic to a pre-specified page and increase sales. However, if an advertiser is bidding on a very expensive ad word, then the sales must outweigh the cost per click rate. With the services of Counterflow marketing, our reps help identify which advertisements are successful and which ones are less than ideal. If a focus keyword is stagnant or not performing as well as other ad words, we can make recommendations and provide insight to different ad words.
Pros
- High ranking advertisements
- Added brand and name recognition
- Drive site traffic and increase sales
Cons
- Certain ad words can be very expensive to advertise and bid on
- If no budget than ad words cancel
- Landing pages need to be focused and centric to unique ad words. A higher quality score of a page means the CPC is less than a lower score of a CPC
With the services of a Google Ads agency like Counterflow Marketing, we provide complimentary assistance through the ad management process. By leveraging Google analytics with ad words, we present a clear picture to better assist all of our clients. From reports that identify what keywords are providing a good return on investment, to focus keywords that need to be re-worked or retargeted, our ad managers provide valuable information and insight every step of the way.
Pay Per Click
We propel customer acquisition with effective paid search campaigns. By using these ads we make sure that you are at the top of the page when a customer searches your industry. We know that every dollar counts, PPC is money is well spent.
Retention
When retaining customers it’s not enough just to get a lead, it’s important to stay on your customers and in their inbox. Keep in contact with your customer through customized automated texts and emails without lifting a finger.
Ad Creation
We make you look good. With our designer’s eye, we create company-specific campaigns and content to make sure each of our clients stand out from their competitors. We don’t just want to make sure you’re seen, we ensure pristine ad quality unlike any other.
E-commerce
E-commerce companies have different advertising needs than a B2B company, we understand that. Without the right campaign, an e-commerce company will fall behind their competition. We offer creative ads, unique to your company that get you noticed.
Geoff and his team at Counterflow Marketing are so easy to work with! Their SEO setup has increased business dramatically. I’ve gotten more leads than ever before. I even had to hire a new sales guy to manage all the new customers. I highly recommend Counterflow to grow your business!
Counterflow Marketing gave my website a facelift so now it’s so easy to navigate and all my services are on the front page of my site! I’ve been booking more clients than ever through my site and it’s all thanks to Counterflow Marketing.
Counterflow Marketing does it right. When I started advertising with Counterflow my sales went up 300%! These guys know how to target the right people and get them to your business. If you want more customers, Counterflow can get them through your door.
When it comes to throwing events, Counterflow Marketing will make it happen! They successfully coordinated every aspect of our company’s party from booking the talent to ordering catering and making sure everything ran smoothly. If you want to throw a badass party, hit up Counterflow Marketing.