Counterflow Marketing | We Fight The Current
There are two kinds of people in this world simply put; those who jump and those who don’t; those who go all in and those who hold back. At Counterflow we create a path for our clients not to merely take the proverbial leap of faith, but to take a calculated and confident leap for success. We are a San Diego based marketing firm that does not believe in taking the smooth easy road of mediocrity; we take the ruthless path of painful research, endless preparation and elbow grease. Counterflow does not blink an eye at spending late nights in the office to put in the extra hours. We pay attention to detail to develop a strategy that is methodical and factually driven. At Counterflow, there is no “I think this will work” or “we should try this”. Everything is set in motion for a reason. In business, it is all about the execution; Counterflow time and time again executes and delivers results far above expectations. Join us as we fight the current, for you.
Primarily specializing in digital marketing, Ecommerce, and brand development, Counterflow is also no foreigner when it comes to print creation and advertising. A good advertising campaign often attacks the customer on multiple levels including print, radio, search engine marketing, social media, and TV. Counterflow and their strategic partnerships have years of experience across all of the advertising mediums.
So many people out there truly do not know the actual meaning and significance of marketing. Time and time again we see individuals using the words, “ad campaign” and “marketing” interchangeably. The fact is, advertising is a component of promotion, which is just one of the multiple components of marketing. Are well marketed firms good advertisers? The answer is yes, they can be, but not always. Marketing is what someone thinks when they hold or use your product. Marketing is the brands or people that your target customer associates your product or service with. Marketing is the incremental value that an individual gains (real or perceived) above your competitors when using your product or service. A well marketed firm can close their eyes and visualize exactly who their customer is, how they dress, what kind of car they drive and what kind of toothpaste they use in the morning. Does advertising contribute to this? Yes, by about 12%.
Counterflow knows how to market across a plethora of industries from law firms to auto detailers, Counterflow builds a strategy that is right for the client. Every industry has its discrepancies, but fundamentally speaking, the concepts are all the same. It is our job to make sense of it all and increase our client’s value in as many ways possible.
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